Increase awareness of client’s shop and position Deland Transmission as the area’s high-performance transmission leader. Client also wanted to draw potential customers away from competitors.
Salem Surround used a combination of Behavioral and retargeting tactics to surround potential transmission buyers in Central Florida. We geofenced competitors to put the client’s message in front of high value customers. A consistent schedule of Radio ads with a creative jingle complimented the digital campaign.
“When we started our digital campaign with Salem Surround, we opted for Digital Display Ads, and Retargeting, but the tactic we were most excited about was GeoFencing. In the short time we’ve been ‘live’, we’ve had at least 3 conversions and we’ve had a noticeable amount of increased traffic to our website! People are telling us "I found you online", and that they had previously been to our competitors and are now getting a second opinion with us! We have been "extremely busy" in the shop since the campaign launched, and have been able to purchase a third heavy duty lift!” — Josh Lopec, Owner, Deland Transmissions